Our process

How the work runs

Every engagement follows the same four steps. The tools change with the person; the steps do not.

1Tell your storyCapture2Check itExpose3Understand itRealize4Choose your directionNavigatethe next game, week or decision starts the cycle again
1Tell your storyCapture2Check itExpose3Understand itRealize4Choose your directionNavigatethen the cycle starts again
1

Tell your story Capture

It starts with you, in your own words, before anyone shows you anything. An athlete writes or talks through how the game or training went; a coach or a leader describes the situation as they live it. Feelings count too: they are information, not a verdict.

2

Check it Expose

Then we compare your story with what else can be seen. For athletes that means video, GPS match data, force-plate and strength testing, and the views of coaches and teammates. For coaches and organizations it means results, the views of players and staff, and the facts of the situation. We are not looking to prove you wrong. We are looking for what your story left out.

3

Understand it Realize

Now the pieces come together. As coaches, we guide this conversation with four questions in mind. They are not a form to fill in; they shape what we ask and where we point your attention.

  1. What happened?
  2. Where is it leading?
  3. Why does it matter, to me and to others?
  4. What did I leave out?
4

Choose your direction Navigate

You leave with one clear next step that is yours, the best way for now. Athletes receive it in a personal report. The next game, week or decision starts the cycle again, and the story stays open to correction.

What it looks like

For each group

More information isn’t the answer. Meaning is.
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